The American Society for Clinical Pathology (ASCP) plans to focus its Choosing Wisely® grant-related activities in the state of California, where its goals are to:
- help build pathologists’ communication skills to facilitate conversation about inappropriate care;
- foster attitude changes; and
- identify and address barriers for implementation of the Choosing Wisely recommendations.
This effort will feature a three-hour CME symposium paired with a webcast at the California Society of Pathologists’ annual meeting. Materials and resources, including a physician toolkit, the webcast, podcasts and videos, will be available on the ASCP website, which will feature a special section dedicated to Choosing Wisely. These efforts will be supported by dissemination of materials through traditional and social media, internal communication channels and medical journals. Communications, such as op-eds and member profiles of physicians actively engaged in implementing Choosing Wisely, will be pitched to local media and featured in pathology society newsletters and trade publications.
Finally, ASCP plans to create a PhotoVoice video whitepaper based on the results of a survey of pathologists featuring 10 case studies of best practices in Choosing Wisely for pathologists and laboratory medicine. PhotoVoice is a technique where videos and photos are used by individuals to capture a sense of their environment and experiences, and share them with others. As part of a participatory action research strategy, PhotoVoice will be used to understand the barriers, challenges and solutions faced by pathologists during the project implementation.