Oregon Medical Association

The Oregon Medical Association (OMA) organization is working to provide physicians with concrete tools to advance Choosing Wisely® and achieve the Triple Aim: improve the patient experience, improve individual and population health, and decrease costs.

OMA’s work has centered around convening meetings with its task force of key stakeholders in Oregon. OMA staff have presented to a wide range of groups such as:

  • Internal OMA committees
  • Physician assistant students
  • A Patient and Family Advisory Council
  • Providence Expert-to-Expert webinar series
  • A Coordinated Care Organization’s Clinical Advisory Council

Working with Consumer Reports, OMA has also created a Choosing Wisely toolkit for physicians and patients. OMA disseminates Choosing Wisely information through social media, monthly newsletters, specialty targeted email, their quarterly magazine, partner websites and newsletters, and various external news media outlets.

Oregon State University is assisting OMA with a social media campaign and KUMP-TV/Univision is airing PSAs in Spanish. OMA has also produced materials, such as clinician communication tips pocket cards and patient wallet cards.

OMA has created a website with additional tools and resources. Media coverage of its work includes:

The Oregon Medical Association is Oregon’s professional association for physicians, physician assistants (PA) and PA and medical students. OMA serves and supports over 8,000 members in their efforts to improve the health of Oregonians through advocacy, education and practice management.


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