The Wisconsin Collaborative for Healthcare Quality (WCHQ) recognized the Choosing Wisely® campaign as a unique opportunity to educate and engage physicians and patients in meaningful conversations and actions around appropriate care at the appropriate time.
Guided by a multi-stakeholder advisory committee, WCHQ selected 10 of the Choosing Wisely specialty society recommendations to focus on in Wisconsin, while also designing and hosting a Choosing Wisely kickoff meeting attended by 150 people during its initial outreach efforts.
Over the past year, WCHQ has worked with its membership to advance the Choosing Wisely campaign through one-on-one meetings, presentations at Grand Rounds and working with patient advisory councils. It has shared Choosing Wisely materials broadly across Wisconsin to reach physicians and patients via email, web resources and social media outlets.
WCHQ is also working with its members and health care industry vendors to create design decision support tools within EHR systems to improve access to the Choosing Wisely recommendations.
Over the next year WCHQ will continue to work with health care industry vendors to develop technology-based tools that will assist physicians in recognizing and acting upon appropriate Choosing Wisely recommendations.
It will also host a follow-up Choosing Wisely event to share best practices and lessons learned with physicians, employer groups and stakeholders across Wisconsin.
Results of WCHQ’s work include:
- Twitter and Facebook campaigns conducted in late 2013 and early 2014 that reached more than 300,000 people
- Dissemination of Choosing Wisely materials on www.wchq.org that have been viewed by thousands of individuals and spread broadly throughout health care systems in Wisconsin
Founded in 2003, the Wisconsin Collaborative for Healthcare Quality (WCHQ) is a voluntary, nonprofit consortium of 38 organizations — including health systems, medical groups and hospitals — committed to using the public reporting of comparative measures of performance to catalyze improvements in the quality and affordability of health care in our state, in turn enhancing the health status of individuals and communities.
** Judy Nowicki, Quality Improvement Specialist at WCHQ, discusses the Choosing Wisely project in a video interview. **