The American Academy of Dermatology (AAD) is proud to be a partner in the Choosing Wisely® campaign. With a membership of more than 17,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. Optimizing the quality of dermatology patient care is one of the AAD’s key priorities. The AAD also supports the evidence-based practice of dermatology by developing clinical practice guidelines, measures and Appropriate Use Criteria (AUCs). The AAD’s participation in the Choosing Wisely campaign supports its commitment to providing the most appropriate, cost-effective, evidence-based treatment of skin, hair and nail conditions and allows for a more meaningful dialogue between dermatologists and patients.