The American Academy of Family Physicians (AAFP) is proud to be a partner in the Choosing Wisely® campaign. Founded in 1947, the AAFP represents 100,300 physicians and medical students nationwide. It is the only national medical society devoted solely to primary care. Family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care. The AAFP strongly supports the patient-centered medical home (PCMH) model of care. Care provided in this fashion encourages both doctors and patients to choose wisely when it comes to diagnostic tests, treatments and procedures. The PCMH model improves quality of care and medical outcomes, and helps reduce costs to the patient and the health care system. Health care expenses are crippling families, businesses and governments. We need to carefully examine the type of health care provided and the way it is administered. The Choosing Wisely campaign does just that.