American Dental Association

The American Dental Association (ADA) is the nation’s largest not-for-profit dental association, representing 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA is proud and honored to participate as the only dental and one of the first nonmedical participants in the Choosing Wisely® campaign, as advancing the oral health of the public is part of the ADA’s mission. Oral health is an integral part of overall health. Evidence-Based Dentistry is an approach to oral health care that combines scientific evidence, the dentist’s clinical expertise and the patient’s treatment needs and preferences to make personalized health care decisions. The ADA’s Center for Evidence Based Dentistry (EBD) helps dentists identify the most current scientific evidence by providing clinical practice guidelines, critical appraisal of the evidence through our critical summaries and plain language summaries of scientific evidence for the general public. The Center also helps dentists learn about EBD and develop strategies and skills to identify clinically relevant scientific evidence. The Choosing Wisely campaign complements EBD and other ongoing ADA efforts to provide dentists and consumers with valuable oral health resources, including The Journal of the American Dental Association (JADA), the ADA’s monthly flagship publication and best-read scientific journal in dentistry; and the ADA’s Seal of Acceptance program, a valuable and respected guide to consumer dental care products. Health professionals can visit the American Dental Association web site,, for information about dental standards, ongoing dental research, evidence-based dentistry, advocacy programs and more. The ADA’s consumer web site, features videos, quizzes and articles to help educate people about the basics of good oral health, including prevention, care and treatment of dental disease.