The American Headache Society (AHS) is delighted to be part of the ABIM Foundation’s Choosing Wisely®campaign. AHS is a professional society of physicians, scientists and health care providers who are dedicated to the study of headache and facial pain. Chronic headache and facial pain disorders are highly prevalent, disabling and costly conditions that often require complex long-term management. Educating physicians, health professionals and the public and encouraging scientific research are the primary functions of this organization. AHS activities include an annual scientific meeting, an annual comprehensive headache symposium, regional symposia for neurologists and family practice physicians, publication of the journal Headache and sponsorship of the AHS Committee for Headache Education (ACHE) and our patient organization, the American Headache and Migraine Association (AHMA). Our participation in the Choosing Wisely campaign is a natural extension of AHS efforts to discourage the use of low-value, non-evidence-based approaches to the evaluation and treatment of headache and facial pain disorders.