The American Physical Therapy Association (APTA) is pleased to be one of the first non-physician organizations to join the Choosing Wisely® campaign. APTA is undertaking the “Integrity in Practice” campaign, a new, multifaceted initiative to educate patients and health care professionals to streamline health care, eliminate waste and ensure people are receiving the highest quality care possible. Choosing Wisely is an outstanding effort, and its mission to foster better, more efficient care through informative dialogue between patient and health care providers dovetails perfectly with the goals of our campaign. APTA represents more than 88,000 physical therapists, physical therapist assistants, and students of physical therapy nationwide. Physical therapists apply research and proven treatment to help people reduce pain and restore movement after injury, illness, or surgery; prevent injury; and achieve fitness, health, and wellness. No matter what area of the body, physical therapists have an established history of helping individuals improve their quality of life.