The National Physicians Alliance (NPA) is proud to be a partner in the Choosing Wisely® campaign, because the best way to solve the problem of high-cost medical care is first to ensure high-quality care, emphasizing value over volume. The Choosing Wisely campaign, an expansion of the NPA’s Good Stewardship Project funded by the ABIM Foundation, is building momentum across medical specialties for evidence-based treatment decisions. Founded in 2005, the NPA represents physicians across medical specialties who share a commitment to professional integrity and high-quality, affordable health care for all. The NPA creates research and education programs that promote health and foster active engagement of physicians with their communities. Through evidence-based practice, responsible stewardship of resources, cross-specialty collaboration and coalition work with consumers, we seek to make our health care system as safe, responsive and effective as possible. Believing that the best way to win public trust is to earn it, the organization accepts no funding from pharmaceutical or medical device companies.