The Choosing Wisely® campaign has its roots in medical professionalism, and provides a structure for physicians to embody the principles and commitments articulated in Medical Professionalism in the New Millennium: A Physician Charter.
However, many physicians face challenges to advancing medical professionalism in their practice. To support physicians in developing solutions aimed at overcoming these barriers, the ABIM Foundation and Council for Medical Specialty Societies recently announced the Professionalism Challenge program. This program will fund up to four projects of $25,000 over a two-year period. Projects will be led by practicing physicians who propose a solution to an obstacle that is keeping them from fulfilling the principles and professional commitments in the Physician Charter.
Physicians whose primary professional activity is providing patient care are encouraged to apply. More information about the program, including proposal requirements, can be found in the full RFP. Grant applications are due January 19, 2016.