Why Build Trust? – Learning Network Evolution

Dear Choosing Wisely Learning Network members:

Over the past two years, the ABIM Foundation’s focus has evolved to include issues of trust in health care and how trust contributes to better health care outcomes, increased patient satisfaction, and greater physician well-being. Following the Foundation’s lead, the Learning Network will also evolve its focus from Choosing Wisely to trust. Building trust is essential to better health care, which is why we have made it a central focus of our work to advance medical professionalism.

Our focus group research has highlighted the importance of advocating for health systems to invest in a culture of trust to ultimately improve patient and staff satisfaction, and patient outcomes. In addition, health care leaders have told us about the important role trust has played during COVID-19 and the power of trust in the era of medical misinformation.

We are pleased to announce a home for the Building Trust initiative at BuildingTrust.org.This portal will serve as the hub of a dynamic community committed to understanding key issues, learning from one another, and working to influence progress in communities around the country.

The Learning Network will still include:

  • Webinars or interactive discussions on trust topics, which will include overuse and high value care
  • Resource emails with the latest research, blogs, tools, and news on trust, Choosing Wisely and misinformation
  • Workplace – A virtual shared space for online discussion and independent learning
  • Connection to hundreds of people across the country interested in trust and Choosing Wisely

We look forward to engaging with you throughout this evolution.


Kelly Rand
Program Officer
ABIM Foundation

To learn more about the ABIM Foundation’s Building Trust initiative and how you can get involved, please contact: info@buildingtrust.org.